• January 14, 2024
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@rwandagolfunion Michaella Rugwizangoga Ariella Kageruka Linda Mutesi

As we usher in 2024, the landscape of global tourism, particularly in the realm of golf experiences, has undergone a profound transformation, largely influenced by the lessons extracted from the challenging COVID-19 era. No longer are travelers merely seeking ‘products’ – whether it be gorilla encounters, golf outings, or safari adventures. The discerning modern traveler craves an immersive experience, a genuine connection with the local environment, and an opportunity to forge lasting memories.

In this evolving paradigm, everyone in the local tourism value chain, from shuttle drivers to golf caddies, holds a crucial role. Each participant must recognize the significance of their mission and assume it with a high level of professionalism. The onus is on hotels, restaurants, and service providers to understand that nothing is guaranteed, and customer satisfaction is contingent on the added value they bring to the table.

In the realm of event planning, I have observed a regrettable trend over the past decade – a culture of last-minute decision-making that contributes to tense working environments. Urgent decisions, such as engaging service providers or finalizing event details, can lead to rushed setups and compromised quality. As we step into 2024, let’s break free from this past habit and prioritize anticipation and preparation over eleventh-hour actions.

Collaboration between the private sector and event organizers is pivotal for success. Managers must take responsibility for keeping their teams informed about current trends and developments, fostering a cohesive working environment. Decisiveness is key – late decision-making can disrupt the seamless execution of tasks, whether it be setting up a venue or arranging visuals on a golf course.

Looking forward, let’s hope that 2024 sees a departure from the reliance on last-minute decisions and a shift towards dedicated teams working cohesively. In the realm of golf tourism, it is crucial to engage seasoned professionals rather than opting for makeshift solutions. While volunteers can play a role in final-minute tasks, key responsibilities must be entrusted to professionals to ensure the quality of the end result.

As we navigate the opportunities and challenges of 2024, let us collectively embrace change, prioritize professionalism, and set a new standard for excellence in golf tourism. May this year mark a turning point, where meticulous planning and collaboration take center stage, ensuring memorable experiences for golf enthusiasts worldwide.